Factors Influencing Urban Consumers' Acceptance of Genetically Modified Foods

Linkages between consumer beliefs and attitudes regarding the risks and benefits of genetically modified foods and consumer purchase intentions for these foods are examined. Factors that hinder consumer purchases of genetically modified foods are also tested. Results show that purchase intentions for consumers willing to buy genetically modified crops and meats are primarily affected by their belief that these foods are safe. On the other hand, intentions of consumers who decide not to buy genetically modified foods are affected by ethical concerns and the belief that the production of genetically modified foods is harmful to wildlife and the environment. Copyright 2007, Oxford University Press.