Factors leading to adoption of video on demand service : an exploratory study
Amit Kakkar and Ruchi Kakkar
| Year of publication: |
2018
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|---|---|
| Authors: | Kakkar, Amit ; Kakkar, Ruchi |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 21.2018, 4, p. 505-516
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| Subject: | online viewing | video on demand | VOD | entertainment | anytime viewing | smartphones | online watching | content development | exploratory factor analysis | EFA | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mediennutzung | Media usage | Mobiltelefon | Mobile phone | Bespielte Medien | Pre-recorded media | Faktorenanalyse | Factor analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2018.095769 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011989660