Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh, Naval Bajpai, Kushagra Kulshreshtha
| Year of publication: |
2021
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| Authors: | Deependra Singh ; Bajpai, Naval ; Kulshreshtha, Kushagra |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 3, p. 254-284
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| Subject: | brand trust | brand love | purchase intention | customer-brand relationship | hypermarket | customer-purchase behaviour | consumer | scale development | exploratory factor analysis | confirmatory factor analysis | structural equation modelling | mediating effect | mediator analysis | India | Indien | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Strukturgleichungsmodell | Structural equation model | Faktorenanalyse | Factor analysis | Markenimage | Brand image | Markentreue | Brand loyalty | Emotion | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2021.116503 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012598426