Factors which influence recall of promotional visits and key messages in Romania : proposed benchmarking practices
Alina Barbu
| Year of publication: |
2014
|
|---|---|
| Authors: | Barbu, Alina |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 14.2014, 1, p. 20-31
|
| Subject: | Pharmaceutical detailing | marketing communication | visit and message recall surveys | detailing impact | benchmarking | Romania | Rumänien | Benchmarking | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010415277