Fad-free strategy : rigorous methods to help executives make strategic choices confidently

Daniel Deneffe and Herman Vantrappen

The promises of a categorically different book on real-world business strategy -- Grand strategy as a lead-in to operational strategy -- The foundations of operational strategy -- Operationalizing a new market entry strategy -- Operationalizing a defense strategy against a new entrant -- Operationalizing a strategy when having zero competitive advantage -- The real-world way forward.

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Year of publication:	2020
Authors:	Deneffe, Daniel ; Vantrappen, Herman
Publisher:	2020: London : Routledge
Subject:	Strategisches Management \| Strategic management \| Führungskräfte \| Managers \| Organisationale Entscheidung \| Organizational decision-making
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxi, 297 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-0-367-24356-2 ; 9780429281983 ; 978-0-429-28198-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012103063