Fading Glories - All those sensational advertising slogans are the dinosaurs of marketing. So what's to replace them? The answer is remarkable.
| Year of publication: |
2004
|
|---|---|
| Authors: | Godin, Seth |
| Published in: |
Across the board. - New York, NY, ISSN 0147-1554, ZDB-ID 8623715. - 2004, p. 30-33
|