FAHP-based to-do-list for eCommerce websites the case of SMEs in Abu Dhabi
Ahmad Ghandour
| Year of publication: |
2018
|
|---|---|
| Authors: | Ghandour, Ahmad |
| Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 15.2018, 1, p. 52-71
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| Subject: | website | eCommerce | online business | eCommerce website | offerings | web marketing mix | fuzzy analytic hierarchy process | FAHP | multi-criteria decision making | MCDM | Abu Dhabi | Website | Electronic Commerce | E-commerce | AHP-Verfahren | AHP approach | Online-Marketing | Internet marketing | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Online-Handel | Online retailing | KMU | SME | Marketingmanagement | Marketing management | Fuzzy-Set-Theorie | Fuzzy sets | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011997146