Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Liying Zhou, Fei Jin, Banggang Wu, Zhi Chen, Cheng Lu Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Zhou, Liying ; Jin, Fei ; Wu, Banggang ; Chen, Zhi ; Wang, Cheng Lu |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 158.2023, p. 1-10
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| Subject: | Influencer | Follower number | Fake followers | Influencing power | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enthalten in: Vol. 160, May 2023, |
| Other identifiers: | 10.1016/j.jbusres.2022.113589 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281058