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Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael, (2006)
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael, (1999)
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Exploring the effects of using consumer culture as a unifying pedagogical framework on the ethical perceptions of MBA students
Burns, David J., (2012)
What comes after postmodernism? : implications for marketers
Burns, David J., (2015)
Succeeding at new businesses : a matrix to measure flexibility
Burns, David J., (2014)