False advertising or slander? : using location based tweets to assess online rating-reliability
Amit Poddar, Syagnik Banerjee, Karthik Sridhar
| Year of publication: |
2019
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|---|---|
| Authors: | Poddar, Amit ; Banerjee, Syagnik ; Sridhar, Karthik |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 390-397
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| Subject: | Big data | Location aware tweets | Data mining | Public policy | Electronic WOM | Online ratings | Data Mining | Social Web | Social web | Online-Marketing | Internet marketing | Big Data | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Datenschutz | Data protection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.08.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023666