False recall of brands in advergames : a cross-country comparison
Monica D. Hernandez and Michael S. Minor
| Year of publication: |
2015
|
|---|---|
| Authors: | Hernandez, Monica D. ; Minor, Michael |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 9.2015, 1, p. 54-69
|
| Subject: | Internet advertising | Cross-cultural | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Computerspiel | Video game | Vergleich | Comparison | Markenführung | Brand management | Markenimage | Brand image | Kulturelle Identität | Cultural identity | Werbung | Advertising | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011297936