Familiarity, creativity, and the adoption of category labels in technology industries
Year of publication: |
2019
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Authors: | Zunino, Diego ; Suárez, Fernando F. ; Grodal, Stine |
Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 30.2019, 1, p. 169-190
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Subject: | technology management | category labels | categories | industry evolution | creativity | familiarity | semantic networks | Kreativität | Creativity | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Technischer Fortschritt | Technological change |
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