Family life cycle and preferences for a mega-sporting event package : the case of the 2018 PyeongChang Winter Olympic Games
Year of publication: |
2021
|
---|---|
Authors: | Kim, Hyesun ; Baek, Jooa ; Choe, Yeongbae |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage Publishing, ISSN 2044-0375, ZDB-ID 2026139-1. - Vol. 27.2021, 3, p. 548-568
|
Subject: | choice experiment | event package | family life cycle | mega-sporting event | preference | Sportveranstaltung | Sport event | Lebenszyklus | Life cycle | Konsumentenverhalten | Consumer behaviour | Familie | Family | Großveranstaltung | Big event | Präferenztheorie | Theory of preferences | Event-Marketing | Event marketing |
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