Fan Development Strategy: The Austin Wranglers' Game Plan
| Year of publication: |
2008
|
|---|---|
| Authors: | Warner, Stacy ; Chalip, Laurence ; Woolf, Jules |
| Published in: |
Sport Management Review. - Elsevier, ISSN 1441-3523. - Vol. 11.2008, 3, p. 309-330
|
| Publisher: |
Elsevier |
| Keywords: | sport development sport marketing consumer behaviour strategy Arena Football |