Fan sponsor acceptance : so, you want to join our sports in-group?
Lenny Vance, Maria Raciti and Meredith Lawley
| Year of publication: |
2023
|
|---|---|
| Authors: | Vance, Lenny ; Raciti, Maria ; Lawley, Meredith |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 44.2023, 1, p. 103-120
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| Subject: | consumer-based brand equity | cricket | fandom | Sponsorship | Sponsoring | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Sportmarketing | Sports marketing | Sport | Sports | Ballsport | Ball game | Markenführung | Brand management | Sportveranstaltung | Sport event | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2022.2156757 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013546193