Fanning the flames : transmitting negative word of mouth of rival brands
Junyun Liao, Jiawen Chen, Haichuan Zhao, Muhua Li
| Year of publication: |
2023
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|---|---|
| Authors: | Liao, Junyun ; Chen, Jiawen ; Zhao, Haichuan ; Li, Muhua |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-14
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| Subject: | Consumer-brand identification | Empathic firm response | Negative word-of-mouth transmission | Rival brands | Schadenfreude | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Emotion | Persönlichkeitspsychologie | Personality psychology | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113318 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468717