Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Doaa Fathy, Mohamed H. Elsharnouby and Ehab AbouAish
| Year of publication: |
2022
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|---|---|
| Authors: | Fathy, Doaa ; Elsharnouby, Mohamed H. ; AbouAish, Ehab |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 3, p. 329-345
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| Subject: | Customer engagement | Fan engagement drivers | Football spectator's behaviours | Sports purchase intentions | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Fußball | Football | Profisport | Professional sports | Sportmarketing | Sports marketing | Sport | Sports | Social Web | Social web | Kundenintegration | Customer integration | Sportveranstaltung | Sport event | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2021-0107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286427