Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Avichai Shuv-Ami (School of Business Administration, College of Management, Israel and School of Business Administration Peres Academic Center, Israel), Alkis Thrassou (University of Nicosia, Cyprus), Demetris Vrontis (University of Nicosia, Cyprus)
| Year of publication: |
2015
|
|---|---|
| Authors: | Shuv-Ami, Avichai ; Thrassou, Alkis ; Vrontis, Demetris |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 4, p. 311-329
|
| Subject: | Basketball | Club | Fans | Commitment | Brand | Attachment | Loyalty | Involvement | Satisfaction | Performance | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Ballsport | Ball game | Mitarbeiterbindung | Employee retention | Profisport | Professional sports | Sportmarketing | Sports marketing | Markenartikel | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539215X14503490289341 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011551003