Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising
Ali Selcuk Can, Yuksel Ekinci, Setenay Dilek-Fidler
| Year of publication: |
2025
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|---|---|
| Authors: | Can, Ali Selcuk ; Ekinci, Yuksel ; Dilek-Fidler, Setenay |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 106.2025, Art.-No. 104998, p. 1-16
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| Subject: | Attitudinal destination brand loyalty | Destination brand attachment | Destination narrative storytelling | Fantasy narratives | Realistic narratives | Self-congruence | Narrative Methode | Narrative method | Markenführung | Brand management | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2024.104998 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015077614