FAQ, la marque : la marque en question: réponses d'un spécialiste
Jean-Noël Kapferer
| Year of publication: |
2006
|
|---|---|
| Authors: | Kapferer, Jean-Noël |
| Publisher: |
Paris : Dunod |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 217 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 2-10-049127-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004865096