Farmers of the Future: Market Segmentation and Buying Behavior

Dramatic structural changes are occurring in U.S. and world agriculture. These changes have important implications for the customer base and marketing strategy of input supply manufacturers, distributors and retailers. The framework and model presented can and is being used to understand structural change in production agriculture on a global basis.

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Year of publication:	2005
Authors:	Boehlje, Michael ; Doehring, Todd ; Sonka, Steven T.
Published in:	International Food and Agribusiness Management Review. - International Food and Agribusiness Management Association - IFAMA. - Vol. 08.2005, 03
Publisher:	International Food and Agribusiness Management Association - IFAMA
Subject:	Structural change \| Buying behavior \| Marketing strategy \| Farm size \| Marketing

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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