//-->
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam, (2013)
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A., (2016)
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K., (2021)
Fast and frequent: Investigating box office revenues of motion picture sequels
Basuroy, Suman, (2008)
How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
Basuroy, Suman, (2003)