Fast-Track Article - Using Advance Purchase Orders to Forecast New Product Sales - What do advance orders tell us about postlaunch sales patterns?
| Year of publication: |
2002
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|---|---|
| Authors: | Moe, Wendy W. ; Fader, Peter S. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 21.2002, 3, p. 347-364
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