Fear of detection and efficacy of prevention : using construal level to encourage health behaviors
Chethana Achar, Nidhi Agrawal, and Meng-Hua Hsieh
| Year of publication: |
2020
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|---|---|
| Authors: | Achar, Chethana ; Agrawal, Nidhi ; Hsieh, Meng-Hua |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 3, p. 582-598
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| Subject: | construal level theory | detection health behaviors | fear | health messaging | Gesundheitsvorsorge | Preventive care | Verhalten | Behaviour | Gesundheit | Health | Konsumentenverhalten | Consumer behaviour | Gesundheitsrisiko | Health risk | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720912443 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012214343