Fear of loss of anonymity on the internet and consumers' reactions : an empirical investigation
by Heribert Gierl and Claudia Hammer
| Year of publication: |
2003
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|---|---|
| Authors: | Gierl, Heribert ; Hammer, Claudia |
| Published in: |
Yearbook of marketing and consumer research. - Berlin : Duncker & Humblot, ISSN 1612-9814, ZDB-ID 2136531-3. - Vol. 1.2003, p. 89-106
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| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Internet | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001947663