Feature Articles - EMPLOYEE LOYALTY: A KEY LINK TO VALUE GROWTH - Most companies acknowledge the importance of customer loyalty for ensuring growth. But how many see the financial implications of employee loyalty? The authors argue that the two factors are inextricably linked and that business leaders ignore this interaction at their peril

Employee loyalty: A key link to value growth

Duboff, Rob, (1999)

Customers Are Disappearing - That's why customer relationship management is so hot right now. So why are people calling it a "potential flop"?

Almquist, Eric, (2002)

The Money Pit - American executives are spending a lot of money--USD4 billion last year--on market research. So why aren't they getting their money's worth? Is the problem with market research? Or the executives?

Duboff, Rob, (1996)