FEATURE: BUSINESS-TO-BUSINESS - Rethinking brand communication management - Investing in customers - And measuring the return. Yes, it can be done, and here's the way to do it
| Year of publication: |
1998
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| Authors: | Schultz, Don E. ; Timothy, Alan |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 33.1998, 11, p. 31-35
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