Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Defeating Feature Fatigue - Consumers know that products loaded with features can be frustrating to use. But in the store,they choose the models with the most bells and whistles. What should manufacturers do?

Rust, Roland T., (2006)

Feature fatigue : when product capabilities become too much of a good thing ; Report No. 05-101

Thompson, Debora Viana, (2005)

Feature fatigue : when product capabilities become too much of a good thing ; Report No. 05-101

Thompson, Debora Viana, (2005)