FEATURES - Committed Relationship - Because it's far more costly to acquire a new customer than to retain an existing one, take a close look at customer relationship management.
| Year of publication: |
2002
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|---|---|
| Authors: | Hirji, Karim K. |
| Published in: |
PM network : the professional magazine of the Project Management Institute. - Webster, NC : PMI Communications, ISSN 1040-8754, ZDB-ID 10441153. - Vol. 16.2002, 4, p. 50-53
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