Features - Are You in Control of Your E-Commerce Strategy - Experience shows that an E-commerce strategy that does not stand on sound legal, operational, and customer relations grounds is doomed to failure. Instead, a well-founded systematic strategy that incorporates the different facets of E-commerce is needed. Thus, the question is not whether E-commerce has strategic potential; rather it is ...
| Year of publication: |
2001
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| Authors: | Czuchry, Andrew J. ; Yasin, Mahmoud M. ; Bayes, Paul |
| Published in: |
Information strategy : the executive's journal. - Boston, Mass. : Auerbach Publ., ISSN 0743-8613, ZDB-ID 543317. - Vol. 17.2001, 3, p. 6-11
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