FEATURES - Distinctions Between New and Loyal Customers - Marketing researchers can gain useful insights by computing and comparing attribute importance
| Year of publication: |
2000
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|---|---|
| Authors: | Mittal, Vikas ; Katrichis, Jerome M. |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 12.2000, 1, p. 27-32
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