FEATURES - DRIVING LOYALTY BY MANAGING THE TOTAL CUSTOMER EXPERIENCE - Every point of contact counts, which makes a fully integrated CRM strategy mandatory
| Year of publication: |
2001
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|---|---|
| Authors: | Calhoun, John |
| Published in: |
Business quarterly. - Ontario : Univ. of Western Ontario, ISSN 0007-6996, ZDB-ID 830811. - Vol. 65.2001, 6, p. 69-73
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