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Contextual Marketing: The Real Business of the Internet - An explosion of on-line technologies and unorthodox intermediaries will bring products and services to consumers when and where they need them. Herit's how businesses can prepare for the always-on future.
Kenny, David, (2000)
EXTEND PROFITS, NOT PRODUCT LINES
Quelch, John A., (1994)
The effects of perceived and actual similarity in values and personality in the process of interpersonal attraction
Curry, Timothy, (1974)