Features - Fearless Referrals - Regular customer referrals to the bank's investment services are a proven way to boost the bottom line. But such actions don't happen by chance. Success requires an organized training program combined with effective incentives.
| Year of publication: |
2002
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|---|---|
| Authors: | Owens, Gary ; Denny, Bill |
| Published in: |
Bank marketing : ... an affiliate of American Bankers Association. - Chicago, Ill. : American Bankers Association, ISSN 0888-3149, ZDB-ID 3950785. - Vol. 34.2002, 1, p. 18-23
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