FEATURES - Identifying New Business Opportunities - Thomas C O'Brien and Terry J Fadem explain how DuPont revitalized its new business development process by forming teams that would identify opportunities and uncertainties, create visions of the future and generate ideas for new businesses within a futures framework matrix
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|Authors:||O'Brien, Thomas C. ; Fadem, Terry J.|
Research technology management. - Arlington, VA : Industrial Research Inst, ISSN 0895-6308, ZDB-ID 6161406. - Vol. 42.1999, 5, p. 15-19
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