Features - Inside the Smartest Little Company in America - COVER STORY - The founders of Cranium Inc. had never run a business before. They had no experience in their new field, the toy industry, which was cratered with failures. But they did have one thing going for them: Brains. That's why they managed to create the fastest-selling independent board game in history. Founders Whit Alexander and ...
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2002
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| Authors: | Bick, Julie |
| Published in: |
Inc : the magazine for growing companies. - Boston, Mass : Inc. Publishing Corporation, ISSN 0162-8968, ZDB-ID 6387627. - Vol. 24.2002, 1, p. 54-62
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