FEATURES - PUTTING OPTIONS THINKING TO WORK - Assessing Technology Projects Using Real Options Reasoning - Rita Gunther McGrath and Ian C MacMillan describe a method for assessing uncertain projects that approximates option value by scoring a series of statements containing implicit questions concerning a firm's technological as well as strategic issues
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|Authors:||Gunther McGrath, Rita ; MacMillan, Ian C.|
Research technology management. - Arlington, VA : Industrial Research Inst, ISSN 0895-6308, ZDB-ID 6161406. - Vol. 43.2000, 4, p. 35-49
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