FEATURES - Spotting the Customer for Emerging Technologies - John H Friar and R Balachandra demonstrate why companies should target customers of an earlier technology without asking what needs to be improved but, rather, what new applications need to be developed
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|Authors:||Friar, John H.; Balachandra, R.|
Research technology management. - Arlington, VA : Industrial Research Inst, ISSN 0895-6308, ZDB-ID 6161406. - Vol. 42.1999, 4, p. 37-43
Balachandra, R., (2003)
Balachandra, Ramaiya, (2003)
Marion, Tucker J., (2015)
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