FEATURES - Spotting the Customer for Emerging Technologies - John H Friar and R Balachandra demonstrate why companies should target customers of an earlier technology without asking what needs to be improved but, rather, what new applications need to be developed
| Year of publication: |
1999
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| Authors: | Friar, John H. ; Balachandra, R. |
| Published in: |
Research technology management. - Arlington, VA : Industrial Research Inst, ISSN 0895-6308, ZDB-ID 6161406. - Vol. 42.1999, 4, p. 37-43
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