Feedback information and consumer motivation: The moderating role of positive and negative reference values in self-regulation
| Year of publication: |
2011
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|---|---|
| Authors: | Sobh, Rana ; Martin, Brett A.S. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 6 (31.5.), p. 963-987
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