Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Jamie Carlson, Mohammad M. Rahman, Alexander Taylor, Ranjit Voola
| Year of publication: |
January 2019
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|---|---|
| Authors: | Carlson, Jamie ; Rahman, Mohammad M. ; Taylor, Alexander ; Voola, Ranjit |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 46.2019, p. 149-162
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| Subject: | Customer perceived value | Customer engagement behaviour | Brands | Mobile technology | Social media | Customer experience | China | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.10.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980821