Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Year of publication: |
January 2019
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Authors: | Carlson, Jamie ; Rahman, Mohammad M. ; Taylor, Alexander ; Voola, Ranjit |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 46.2019, p. 149-162
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Subject: | Customer perceived value | Customer engagement behaviour | Brands | Mobile technology | Social media | Customer experience | China | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Markenführung | Brand management |
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