Feeling hungry? : let's order through mobile! : examining the fast food mobile commerce in China
Umair Akram, Aisha Rehman Ansari, Guoqun Fu, Muhammad Junaid
| Year of publication: |
2020
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|---|---|
| Authors: | Akram, Umair ; Ansari, Aisha Rehman ; Fu, Guoqun ; Junaid, Muhammad |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 56.2020, p. 1-11
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| Subject: | Website brand equity | Digital coupon proneness | M-commerce | Website quality | Chinese consumer | Technology Acceptance Model | S-O-R Theory | China | Website | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Markenimage | Brand image | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012389983