Feeling love and doing more for distant others : specific positive emotions differentially affect prosocial consumption
Year of publication: |
2015
|
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Authors: | Cavanaugh, Lisa A. ; Bettman, James R. ; Luce, Mary Frances |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 5, p. 657-673
|
Subject: | positive emotions | prosocial behavior | love | social connection | broaden and build | Emotion | Soziale Beziehungen | Social relations | Soziales Verhalten | Social behaviour | Konsumentenverhalten | Consumer behaviour | Verhalten in Organisationen | Organizational behaviour | Experiment |
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