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Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance

T. Bettina Cornwell, Steffen Jahn, Hu Xie, Wang Suk Suh

Year of publication:	September 2018
Authors:	Cornwell, T. Bettina ; Jahn, Steffen ; Xie, Hu ; Suh, Wang Suk
Published in:	Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 32.2018, 5, p. 426-437
Subject:	awareness \| emotions \| in-group entitativity \| marketing \| repatronage \| sponsorship \| Sponsoring \| Sponsorship \| Emotion \| Sportveranstaltung \| Sport event \| Konsumentenverhalten \| Consumer behaviour \| Sportmarketing \| Sports marketing \| Sport \| Sports

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1123/jsm.2017-0248 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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