Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
|Year of publication:||
|Authors:||Cornwell, T. Bettina ; Jahn, Steffen ; Xie, Hu ; Suh, Wang Suk|
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 32.2018, 5, p. 426-437
|Subject:||awareness | emotions | in-group entitativity | marketing | repatronage | sponsorship | Sponsoring | Sponsorship | Emotion | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sport | Sports|
|Type of publication:||Article|
|Type of publication (narrower categories):||Aufsatz in Zeitschrift ; Article in journal|
|Other identifiers:|| |
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