Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
T. Bettina Cornwell, Steffen Jahn, Hu Xie, Wang Suk Suh
| Year of publication: |
September 2018
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| Authors: | Cornwell, T. Bettina ; Jahn, Steffen ; Xie, Hu ; Suh, Wang Suk |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 32.2018, 5, p. 426-437
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| Subject: | awareness | emotions | in-group entitativity | marketing | repatronage | sponsorship | Emotion | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2017-0248 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011934510