Feelings generated by threat appeals in social marketing : text and emoji analysis of user reactions to anorexia nervosa campaigns in social media
Rita Ferreira Gomes, Beatriz Casais
| Year of publication: |
December 2018
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|---|---|
| Authors: | Gomes, Rita Ferreira ; Casais, Beatriz |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 15.2018, 4, p. 591-607
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| Subject: | Threat appeals | Emoji analysis | Social media text analysis | Anorexia campaigns | Sentiment analysis | Social Web | Social web | Social Marketing | Social marketing | Emotion | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-018-0215-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011956164