Felt something, hence it works : merely adding a sensory signal to a product improves objective measures of product efficacy and product evaluations
Dan King, Sumitra Auschaitrakul, Yanfen (Cindy) You
| Year of publication: |
2024
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|---|---|
| Authors: | King, Dan ; Auschaitrakul, Sumitra ; You, Yanfen |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 6, p. 1761-1779
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| Subject: | Energization | Inference | Objective performance | Product efficacy | Sensory marketing | Produktivität | Productivity | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01030-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192960