Female self-enhacement, ingratiation practices and consumption symbolism : qualitative insights into personality driven customer behaviour and evaluations of consumer electronics
Robert James Thomas
| Year of publication: |
2014
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|---|---|
| Authors: | Thomas, Robert James |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 13.2014, 4, p. 291-324
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| Subject: | Customer behaviour | Self-monitoring | Ingratiation | Consumer electronics | Qualitative research | Focus groups | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010519722