Field experiments in marketing research : a systematic methodological review
Suresh Malodia, Amandeep Dhir, Muhammad Junaid Shahid Hasni and Shalini Srivastava
| Year of publication: |
2023
|
|---|---|
| Authors: | Malodia, Suresh ; Dhir, Amandeep ; Hasni, Muhammad Junaid Shahid ; Srivastava, Shalini |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 7, p. 1939-1965
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| Subject: | Field experiment | Field research | Field study | Lab experiment | Methodological review | Feldforschung | Experiment | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2022-0240 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014342179