A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis
| Year of publication: |
2005
|
|---|---|
| Authors: | Sethuraman, Raj ; Kerin, Roger A. ; Cron, William L. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 5, p. 602-610
|
| Publisher: |
Elsevier |