Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Year of publication: |
2024
|
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Authors: | Avnet, Tamar ; Drori, Netanel ; Herstein, Ram ; Berger, Ron |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 36.2024, 3, p. 279-296
|
Subject: | Emerging markets | persuasion | product domain | regulatory fit | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Regulierung | Regulation |
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