Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Tamar Avnet, Netanel Drori, Ram Herstein and Ron Berger
| Year of publication: |
2024
|
|---|---|
| Authors: | Avnet, Tamar ; Drori, Netanel ; Herstein, Ram ; Berger, Ron |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 36.2024, 3, p. 279-296
|
| Subject: | Emerging markets | persuasion | product domain | regulatory fit | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Regulierung | Regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2023.2276297 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575057